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December 21st, 2009

To fit into our new global strategic business growth model, the owner of the company, Joyce Meadows, believed it was time to makeover the company logo. The original logo was designed back in 1980 by Joyce herself, and it has served the company well. The new logo has a more modern look, with a lamp and conduit incorporated into it. The company is still under the same management, but the name is being shortened since most clients already know us as Flexible Whips. We believe these changes will not interfere with our vision for increased market share and that it will ultimately make our brand recognition stronger.